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This amazing place is a bit like Marmite – it really polarises opinion, and people tend to love it or hate it. What’s undeniable is how it’s developed into a thriving metropolis in the heart of the desert in less than 50 years.

Ultimate Hedonism

Dubai is a place where excess is embraced - a ski slope in the desert, ATMs that dispense gold bars, palm-shaped artificial islands…But there’s more to this city than glitz and glamour. Most peoplecome for the endless sun, gold-sand beaches and the glittering blue waters of the Persian Gulf.

Away from the Beach

If you choose to leave your sun lounger, there’s the lure of the surrounding desert, where you can take a driving safari and go dune-bashing in a 4X4.

Tradition Within

In certain areas of the city, you can find traditional Bedouin buildings, maze-like souqs and food that reflects the breadth of Middle Eastern cuisine.



If you’re not sure if Dubai’s for you, consider incorporating a few days here into a holiday to the Maldives, Mauritius or the Seychelles. With regular Emirates flights from several UK airports, it’s quite simple to visit this fascinating place either before or after your time at the beach.


Head out of the city on an excursion that combines dune bashing in a 4x4 and a traditional Arab dinner under the stars with lots of dancing and music.

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