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Sue Aitken - Travel Guru


"Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."
- Mark Twain


I’m a personal travel consultant based in North London with a passion for travel. I’ve got first-hand knowledge of hundreds of different destinations around the globe, and I use this experience to offer a highly personalised, bespoke travel service for my clients – wherever they’re hoping to travel. Whether you’re looking for a luxury beach holiday to the Maldives or a Bucket List holiday touring around South America, you can be sure that I’ll pull out all the stops to deliver you a trip that goes beyond your expectations. My business is part of the Not Just Travel Group, and it’s ABTA bonded so your holiday is protected financially and legally.


I’ve got over 300 suppliers that I can work with - from brands you’ll have heard of such as Kuoni through to trade-only operators and destination specialists. The trick is in selecting the right supplier according to the brief.  And with most suppliers, the cost you pay through me is the same as you’d pay going direct.

Selecting a supplier depends on your budget, the level of luxury you’re looking for, the style of accommodation and the type of activities you want.

My role is to...


listen very carefully to what you’re looking for from your holiday...


ask the right questions...


make suggestions and then choose the right supplier.

Ensuring you get the holiday that you’re hoping for at a price that you want to pay. 

I’ll look after you from booking through to the day you come home – no need to wait for hours trying to speak to someone at a Call Centre.


Does that sound appealing?

Then get in touch, and let’s plan that dream trip

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